I was born. in Sofia, Bulgaria and lived there for a big part of my life there until we immigrated to Canada in my early teens.  I have always dreamed of becoming a fashion designer since I was a little kid. I even have pictures of my old drawings, where I designed clothes when I was 8.

Unfortunately, when we came to Canada becoming a fashion designer was not something we can afford. As new immigrants we didn’t have much and it was extremely expensive to study and the career options at the time were unclear.  I opted for a safer route and studied Business Economics. Later, I did my MBA but my passion for fashion never faded away so I decided to take some fashion courses on design, patternmaking and construction to understand the garment making process.  

In 2023, I decided to take my passion full speed ahead and launched ausalja (pronounced au-sa-ly-a). Starting a small business on your own is not easy but I was ready for the challenge and wanted to create a brand that I couldn’t find.

I wanted a stylish, flirty, modern but also classy brand with a strong focus on sustainability, eco and social responsibility.

I really hope you enjoy the designs as much as much as I enjoy creating them.

Products to come soon.